career girl journey

my PR story (so far)!

Since I can remember, I’ve loved writing. I was actually that girl who was excited for FCAT writes (if you’re not from Florida, definitely disregard that)… but, I loved everything about it. I loved the fact that writing basically allowed you to pour all of your thoughts out onto paper and you could quite literally say ANYTHING you wanted. In love, out of love, heartbroken, thriving, hitting rock bottom, climbing to your peak- every moment of your life, all of the highs and the lows, reveal their deeper meaning when you allow your deepest thoughts to just flow from your pen and onto paper. I’ve always though that this was probably (besides traveling) one of the best ways to find yourself. To discover how you TRULY feel. Just sit down in front of your notebook, laptop, whatever your cup of tea may be… & just write. You really don’t even need to think, I feel like writing is one of the most impulsive things in the world; & that’s what makes it so beautiful.

ANYWAYS, I love writing and I love things that are meaningful. This passion usually leads to a few career paths:

journalism
write & publish your own book (ha, maybe one day)
~~speak frequently at random poetry readings~~ (zero income)
advertising
public relations

So, I found myself on the path to PR when I applied for FSU’s limited access PR program and got accepted. I’ve lovedddddd the profession ever since.

For the many, many, many people in my life who ask me what PR is… there’s really no one meaning for it. It’s nitty gritty and glamorous at the same time. You do meaningful work for meaningful brands that want to reach meaningful consumers.

Of course- it’s a lot of press releases, media advisories, memos, clippings, media lists, pitches, emails & hard work. But there’s SO MUCH more to it than just that. Just like there’s really no ONE definition for PR, there’s also no one corner that PR specifically defines you to. Despite the fact that I do a ton of writing, I do 50000 other things as well:

event planning & hosting
influencer outreach
ambassador program coordination
media kits
influencer kits
social media coordination (Instagram, Facebook, Twitter, Snapchat, Youtube, Pinterest, TikTok)
social media campaigns
influencer campaigns
content strategy
photo & video shoots
blogs/vlogs
analytics

& one of my favorite perks: the amazing people you meet and work with. So many people in this profession are the definition of inspiring and push you to be the best version of yourself. If you’re curious about exploring the world of PR, Communications or Marketing (I’d say they all go hand-in-hand), then I say follow your dreams! Pouring all of yourself into something that you love brings the most fulfilling results. Check out some of the awesome brands I’ve had so much fun working with during my PR journey so far: here

& always feel free to reach out with any questions! Happy to help 🙂

Hi, I'm Vicky

my PR story (so far)!